In this second of iUniverse Rising Star Timothy Jay Smith’s posts he describes how he put his book marketing strategy into action to achieve his goal of becoming a successful published author.
Choosing the right target market
“I had two novels ready to go, and chose “Cooper’s Promise” over my actual first novel, “A Vision of Angels”, precisely because it had a gay protagonist. I knew the gay community would ‘forgive me’ for being a self-published author in the sense that it might take a look at my novel—and it did. Using the internet, I reached out to the gay community worldwide, and within weeks I had reviews, book posts, and sales on four continents. Straight press picked me up, too; and Kirkus Review, calling Cooper’s Promise“literary dynamite,” selected it as one of the Best Books of 2012.
And I got noticed.
By spring, I had a two-book deal with Owl Canyon Press, a literary publisher out of Boulder, CO. We pulled the self-published edition of “Cooper’s Promise” from the market, and brought it back out as a new book six months later. “A Vision of Angels” will be released in July.”
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